Broadcasters need to use the latest technologies to
deliver good quality content to their audiences. In recent times, the need
for up-to-the minute news has forced broadcasters into using mobile phone
footage – however this has never been ‘live, as it happens’ footage.
Broadcasters and producers have increasingly looked to leverage mobile
phones to encourage participation and interaction between content and its
audience. One of the main benefits of this is that significant revenues
are generated via premium rate text messaging. The same will
happen with video messaging.
Interactive TV enables broadcasters and production
companies to involve the audience through the power of live video
messaging direct from the handset to the production / broadcast studio.
live footage from a ‘breaking news’ event with the input
of people in the area e.g. a citizen journalist application
live footage and opinion from an established journalist e.g.
a wireless outside broadcasting application
audience participation within a program e.g. opinion on a
football match live from the ground